Bennetts strengthens partnership with John McGuinness MBE for 2022

Bennetts are pleased to announce that they are continuing their long-standing partnership with Road Racing icon John McGuinness for what is set to be a landmark year for the Morecambe Missile. Having recently received an MBE for his services to motorcycle racing, 2022 will see John make his 100th Isle of Man TT start, and this continued partnership will allow Bennetts customers to get even closer to their hero, with a host of unique events planned throughout the year. 

With less than 100 days to go until the Isle of Man TT roars back into action, after a two-year hiatus, Bennetts are pleased to announce their continuing partnership with 23-time winner John McGuinness. This will be the 14th year that the motorcycle insurance specialists have supported the Road Racing icon, and 2022 looks set to be one of the most special of his incredible career. 

In February, the ‘Morecambe Missile’, as he is affectionately known, received his MBE for services to motorcycle racing, while, in April, he will celebrate his 50th birthday. However, the highlight will undoubtedly come on Saturday 4th June, when John lines up for his 100th Isle of Man TT start. Reunited with the Honda Racing team he enjoyed so much of his success with, this exciting milestone will further etch his name into the history books of the iconic event. 

As a great friend and loyal Bennetts Ambassador, John will be working closely with the brand throughout the year, giving Bennetts customers and BikeSocial members opportunities to spend quality time with the legend. 

For those customers and members eager to spend some time on track with their racing hero, John will be attending all five Bennetts Track Days. Attendees will be able to ride on track with him, share a coffee and even get tips on their own riding. Bennetts have also organised a unique ‘John McGuinness Tour’ that will see a select number of customers get the chance to spend two days riding with John. The event will see them riding on some of his favourite local routes, stopping off at some of his regular haunts, and chatting about his remarkable success.

Bennetts are also organising a host of exclusive TT experiences on the Isle of Man during the official media launch and race week for its customers. There is also an array of special celebrations planned to celebrate his illustrious career in style, with full details to be announced in the coming weeks. 

Speaking on the partnership,John McGuinnessadded, “I’m really pleased to be partnering with Bennetts again for 2022. They have been an incredible supporter of my career over the years, and it’s great to have them on board for what’s set to be a pretty special season. We’ve got a lot of great plans lined up for this year, and I’m looking forward to catching up with as many of their customers as possible over the coming months.”

PR, Brand and Events Manager of Bennetts, Chris Newble, said, “John McGuinness is a credit to our company and a huge part of the Bennetts family. 2022 is set to be a truly memorable year for John and we’re excited that our customers have some exclusive opportunities to share it with him.”