Custom audiences

Targeted messages On 3rd-party advertising platforms

Processing

We use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are specifically targeted to you, based on your behaviour and interactions with Bennetts BikeSocial. With your Consent, we use third-party solutions such as Google Ads Manager and Facebook Business Manager to help us improve the targeting of our campaigns and messages to be more relevant to our consumers.

Social Media Platforms will attempt to match your profile in their database to show you a tailored message from Bennetts BikeSocial. If you don’t Consent to this purpose, you will still see Bennetts BikeSocial advertisements on Social Media Platforms and other third-party platforms at random.

Profiling (audience management)

We create a profile about you by consolidating the information you have provided to us directly or indirectly. This allows us to establish a personalised interaction with you based on our past interaction, and other available information to infer your likes and dislikes. Audience management technologies are used to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of our products and services or addressing you across digital media through ads on Bennetts BikeSocial digital estate. The level of personalisation depends on the permission and Consent you have provided to us.

Marketing analytics

We may use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; f) and whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

Data enrichment

We may create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

Improve data models

We use data science, your profile and personal data to help give us more insight on your interactions, preference and needs for our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

Retention period

We retain it for as long as you do not withdraw your consent.