Dainese launches ‘Custom Works’ personalisation and customisation service

Bespoke tailoring isn’t just reserved for the suits and jackets worn by business folk from the big cities these days, and in the sporting world it isn’t only for those at the peak of professional competition. Italian manufacturers, Dainese, has today lifted the lid on its personalisation and customisation service known as ‘Custom Works’ allowing customers to create their own bespoke suit or jacket.

Get Creative

Either customise an off-the-shelf product or have it made-to-measure and with a range of motorcycle jackets and suits to choose from, the personalised service begins online with a nifty 3D configurator that you’ll lose hours too by refining colour schemes to match your existing or favourite bike.

The system uses a 360-degree camera with zoom function, a colour palette, a range of fonts for the names of a loved one, your motorcycle club, a twitter handle, spoof sponsors or your blood type, for example. A logo uploader is rather simple to use too for favourite images or lucky numbers.

Click here to see Dainese’s Custom Works configurator

Get Measured

If having a man run his hand up your inside leg floats your boat then once your creative juices have run dry on the configurator and your dream jacket or suit has been generated then book an appointment at one of the 16 official store across the UK and Ireland. A professional tailor will get 25 measurements and proportions listed with some stores even run Custom Works Days for added advice and guidance.

Get Your Kit

After the measurements and design has been processed at the Dainese Research and Development centre in northern Italy, the suit or jacket (custom trousers aren’t available just yet) will then get delivered to your local store or to your front door.

Ladies can choose a 1-piece Laguna Seca suit (£949.95) or 2-piece Avro D2 (£779.95) suit while men have a choice between two 2-piece suits (£779.95 or £899.95) or 5 1-piece suits (from £949.95 to the top of the range Mugello R D-Air at £3399.95).

Just one jacket is currently available to customise, the Racing 3 leather jacket at £399.95. The prices listed here do not include any customisation.

FACT: Rossi, Iannone, Miller, Pol Espargaro and Morbidelli all wear Dainese in MotoGP and their suits are made up or 366 parts, or as Valentino’s suit man says, “one for every day of the year plus one more”.

As far as boots and gloves are concerned, Dainese confirmed to BikeSocial that “for the time being, boots and gloves are not being integrated on the configurator” though there’s a good chance they will be in the future.

Standby for an in-depth feature looking at just how the suits are created coming to BikeSocial this summer.